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2024 Travel Trends: What People Are Traveling For


2024, a new year full of new possibilities and experiences… be on the lookout for these travel trends to provide extra inspiration 


1. Wellness Getaways 

Life can be crazy and you don’t need a vacation from your vacation. A study conducted by Hilton found the main reason people are traveling in 2024 is to rest and recharge. Some of our favorite wellness experiences include: 

  • Relaxing in a private, luxury chalet nestled in the French Alps equipped with an indoor heated pool, Finnish sauna, steam room and hot tub. 
  • Exploring the Big Island of Hawaii on an Insiders Adventure with John Peel Fitness
  • Unwinding in your private Blue lagoon in Iceland. 
  • Swimming in your private pool overlooking the east coast of Koh Yao Noi island in Thailand. 
2. Culinary Related Experiences  

Calling all foodies… According to AAA’s latest travel survey, 22 million Americans expect to take a culinary-focused vacation this year. People are craving a trip where they learn and absorb local culture through memorable meals. Some food-related experiences that MOJO offers:

  • Enjoying a chef-prepared dinner in a remote cave in Iceland 
  • Visiting a local fish market and tasting the difference between farmed and wild salmon in Norway. 
  • Partaking in a private truffle hunt through the Istrian forest with a private guide and dogs followed by a catered lunch and local wine afterward. 


3. Adventure Travel 

Active travel is expected to reach an all-time high in 2024. More people are looking for unique outdoor experiences like zip lining through forests and ATVing between volcanoes to fill their itineraries. Some of our favorite adventures include: 

  • Horseback riding on St Lucia’s white sanded beaches followed by a refreshing cocktail. 
  • Riding a Super Jeep over Icelandic lava fields, glacial rivers and between volcanos. 
  • Rafting down the Rio Palena river in Patagonia and taking in the breathtaking views.

Craving more adventure? Click HERE to learn about our exclusive MOJO Insider Adventures where you experience one-of-a-kind adventures through hosted travel.


4. Set-Jetting 

For all our TV-show and movie lovers, set-jetting is the new thing. Whether your favorite show is Yellowstone or Emily in Paris… people are flying to destinations based on the media they consume. Need some inspiration? Here’s where we can take you: 

  •  Yellowstone fans…
    •  Go behind the chutes and watch cowboys and cowgirls compete in rodeo events. 
    •  Have a custom cowboy hat made just for you. 
  • Emily in Paris fans… 
    • Skip the long lines and enjoy spectacular views on top of the Eiffel Tower. 
    • Bike through the gardens of Versailles and enjoy a lakeside picnic lunch in the park.
  • Succession fans (you’ll know that they take a vacation in Croatia). Why can’t you?
    •  Explore the picturesque Croatian coastline via private boat charter. 
    •  Kayak to six stunning waterfalls paired with crystal blue water.
  •  White Lotus Fans…
    • Charter a private catamaran and cruise through the azure waters off the coast of Sicily. 
    • The secret is officially out! Season 3 will take place in Thailand… so pull up to a private beach complete with a chef-prepared picnic lunch in Thailand.
5. Slow-Life Travel

Slow-life travel is exactly what it sounds like… slow and relaxed. People are looking to slow down and immerse themselves in their destination’s culture without having a jam-packed itinerary. In fact, 60% of people want to go to laid-back locales. If you’re wanting to soak it all in and avoid the typical main attractions, here are some highlights for you: 

  • Riding a train past Norway’s breathtaking waterfalls and mountain vistas. 
  • Joining your private guide on a walking of Sir Winston’s Churchill’s birthplace estate and kayaking the canals to Oxford.
  • Pampering yourself with a spa day at your five-star resort in Sedona complete with breathtaking views.


6. Shoulder Season 

This might not come as a surprise, but traveling during off-season is becoming more popular (and for good reason). Skip the boiling heat and thick crowds by planning your trip during shoulder season. Shoulder season varies depending on the destination but it’s roughly in the March-April and September-October range for many popular European destinations. Some experiences you can do during this time include:

  • Grabbing your apron and cooking a tasty pasta meal with a local chef in Northern Italy.
  • Partaking in a whiskey tasting and pub lunch in a local Ireland village. 
  • Visiting the Great Pyramids of Giza with private access with a historical expert that’ll give you the inside scoop.

For more information on destinations without the crowds, check out our helpful cheat sheet.